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The Vintage Guide To London | December 18, 2017

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Win PR support for your vintage business with Magpies And I PR

Win PR support for your vintage business with Magpies And I PR

Specialist vintage events organisers Magpies And I have launched a new PR agency supporting the talents of independent businesses – Magpies and I PR. You can now win a PR support package worth £150 for your own vintage business!

Set up in 2011 by sisters Sian and Gail Titchener, Magpies And I run regular events in Greater Manchester and throughout the South West.

Following the success of their markets, the sisters have launched a press release service aimed at vintage, handmade and art businesses who want to ‘get out there’.

‘No matter how good their product, small businesses can struggle to get themselves known,’ says Gail. ‘Twitter is one way to raise your profile, but you need to promote yourself on a wider scale if you really want to succeed. This can be daunting, especially if your talent lies in making and doing rather than writing -and of course, there’s only so many hours in a day.’

With her background as a copywriter, feature writer and PR executive, putting ideas into words is one area Gail has plenty of experience. Working within a cottage industry themselves, the sisters know money can be tight so it was important they could offer a great service that was not only personable and effective, but affordable too.

‘These days, many small businesses can’t justify signing up to a yearly marketing contract, which is why Magpies And I PR provide a purse-friendly press release and distribution service you can dip in and out of as you choose,’ says Gail. ‘That way you only have to invest when you’ve got something really newsworthy to say.’

Magpies And I have recently worked with This is Lullaby who create beautiful baby clothes in traditional heritage fabrics, Plum and Pigeon who make charming vintage style dresses,  No. 16 Vintage and Traders’ Outlet, as well as Altrincham’s London Tap Gallery.

So what can you win?

The £150 PR package includes Gail having a chat with you; finding out the angle/news story that you want to get out there – or alternatively she can help you to find an angle if you’re unsure – and writing it up for  you.

She’ll then discuss the finished piece and make any changes before contacting and distributing it to a list of relevant local/regional editors.

To enter, please leave a comment below describing your vintage business. Entries close at midday on 22 February 2013. The winner will be drawn at random from all the comments entered.

Good luck!


  1. Painted Black is a vintage clothes shop set up just over a year ago . We hand source all our stock and have regular late night events and charity events. We are based in North London and we set up the shop with no bank loans just with lots of hard work, late nights and lots of favours . We have been fortunate to have survived a year and want to carry on as we love the shop . Thanks very much Amelia and Rose woof x

  2. Closet and Botts is a partnership between two old schoolfriends Chloe Shearing and Harriet Maxwell. We specialise in vintage and antique homeware. We scour Europe for overlooked treasures, and sell them in our online shop, at fairs and pop-up shops in London and the south east.

  3. Fiona Benson

    Togged to the sells vintage and reproduction clothing and accessories for men and women – originally selling all eras up to 80’s we are now concentrating on the eras that we love 1920’s – 1950’s with some early 1960’s – we run this as a part time business (I am a gardener full time and hubby helps out on the stall !) i would love to spend more time being able to sell vintage- we are both keen dancers and out dancing as much as we can (Lindyhop & Charleston) and own a vintage Austin (Hotrodded)
    Vintage has been part of our lives for a very long time – we primarily started selling to supply our dancer friends with great outfits but now also sell at Vintage Fairs and aim to attend more 1940’s / 1950’s weekenders and outdoor events – these are the areas we want to specialise in as this is where our hearts lie.

  4. Empire of Things is an online vintage shop which, with the right Pr help has the potential to be great.

  5. Despite the name, the Old Bicycle Shop actually sells vintage beads and metal pressings. We travel to antique shops in the Czech Republic to search for interesting beads to sell on the website and at bead fairs. This year I plan to write patterns for vintage beaded jewellery so I can keep the love of the classic beaded designs alive.

  6. Truc is an online boutique. We sell beautiful old things, be they from the 1890s or the 1980s. Truc is the French word for stuff, thingamy or wotsit. So it captures the essence of what we sell perfectly. All sorts of things – as long as they are beautiful and old.

    We launch our fashion products in distinctive collections that take inspiration from todays trends. So we are in step with current fashions but have a unique and individual take on how to wear them.

    All in all we are about taking the best of the past and repurposing it for now.

    We’d love to get some advice on PR’ing our business. Fingers crossed.

  7. Twisted Vintage was created in July of last year from my personal collection of vintage clothing that iv accumulated over the past 16 years. It started as a way to clear out my 6 wardrobes, but I found I loved altering and customising the peices into items that could still hold that vintage uniqueness while fitting in with today’s fashions. I currently sell through Asos marketplace and vintage fares while looking for the right premises to open a shop when I finish university come June. Any help in advertising my clothing would be of great help as that side of things I have no idea of x

  8. If you love vintage clothes, you know how frustrating it is when you see a wonderful garment and it doesn’t fit. This is where Splendid Stitches can help. We specialise in vintage clothes alterations and repairs, making old clothes fit a new owner. Driven by a desire to keep perfectly good clothes alive and wearable, and making people understand the pleasure of a properly fitting dress we work on everything from replacing a broken zip to restyling wedding dresses, through our new bridal service.

  9. I run Live in Love in Laugh in creating fun, friendship and things to look forward to for people who are I’ll, disabled and stuck at home. It focuses on bringing things like parties and holidays to them, so they can enjoy them with others online. It’s a community of people who want to live life, despite facing challenges.

  10. “Lodichka” it’s a vintage inspired online jewellery Boutique, in need for PR help.