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The Vintage Guide To London | February 24, 2018

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‘A vintage day out’ - Primrose Hill

Bored during the weekend? Fancy trying out something new? Join Rebecca McWattie as she explores different areas of London on a vintage day out.

Is there a lovelier way of spending a grey Sunday in January than catching up with an old friend? After meeting at Camden Town Underground we chatted as we walked, passing the countless kebab shops and scruffy teenagers to pretty Primrose Hill and the Vintage Fashion Fair London. The fair is giving away free tickets to the first fifty signing up for the next event online, but the £3 on the door aren’t much of a pinch if you forget!

Over 30 stallholders specialising in vintage clothing, furs, hats, bags & jewellery await you on entering the hall, with countless women rummaging for hidden treasure. I spotted a lovely pink Fifties evening dress with shoestring straps and beaded detailing, and a touch of Forties glamour can easily be found with cashmere cardigans with mink fur collars at only £50. The stallholders encouraged visitors to try on hats and accessories and were generally very friendly and helpful.

Later we sought out the marvellous Primrose Bakery – decorated in the pastel colours reflective of their famous cupcake icing. Since publishing their bestselling book ‘Cupcakes from the Primrose Bakery’ it’s not surprising to find a steady stream of cake lovers queuing for a table or a takeaway. They all peer into the cabinet filled with cupcakes in myriad flavours, struggling to make a decision. I wonder if they make it home before breaking into the box and devouring the soft sponge and heavenly vanilla frosting.

The quirky shops of Regents Park Road are a short walk away. My favourite is Judith Michael & Daughter – Vintage Treasures. It’s impossible to feel the January blues when you step inside – an eclectic mix of perfume bottles, Art Deco cocktail sets, cushions and jewellery all beautifully displayed. It’s owned by Gillian Anderson Price and is well worth a visit if you are looking for decorative items for the home or unusual presents, or just go anyway!


  1. SC

    I lived in Primrose Hill between 2004-2009 and it is a truly wonderful place to hang-out. I picked up an occasional vintage piece from Press in Erskine Road (they didn’t have much but sometimes it was worth a visit) and Miss Lala’s (some vintage jewellery) in Gloucester Avenue. But the only dedicated vintage store in the area (during my time in the area) was Shikasuki on Gloucester Avenue and it was really very good. Don’t remember Judith Michael & Daughter but I am always more interested in clothes and accessories not nik-nacks (sp?).

    Primrose Hill is a great place to visit, do climb up the hill and experience the phenomenal view.

  2. I am a huge vintage fan. My sister lives in Primrose Hill, so I’m there all the time. IMO the perfect Primrose Hill vintage day-out should include the PH Vintage Fair (at the Cecil Sharp House Folk Dance Centre), then Shikasuki and finally Judith Michael and Daughter.
    Shikasuki has the most wonderful women’s vintage fashion & accessories, Judith Michael and Daughter has antique furniture shop and a tea room and the Vintage Fair has anything and everything. Personally I’d choose the Landsdowne for a bite to eat rather than the Primrose Bakery but there’s no mistaking the appeal of a cakes!

    Not sure how the reviewer missed Shikasuki, it’s nextdoor to the Primrose Bakery. The next Vintage fair is pretty much every month (next one is 10 July 2011 see the link for a list of future dates).