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The Vintage Guide To London | January 20, 2018

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Redefining vintage on the high street: Victory Vintage

Redefining vintage on the high street: Victory Vintage

Set up by sisters  Zoë and Rebecca Plummer, vintage womens and menswear boutique Victory Vintage is a fantastic addition to Bayswater’s bland Whiteley’s Shopping Centre and a much needed alternative to the centre’s plethora of same-old fashion chains

The sisters’ mission to redefine vintage fashion on the high street has truly been a success with their shop stocking a wide range of carefully selected pieces from the Twenties to the Sixties.

The ladieswear offers a well-chosen selection of dresses, from Twenties ballgowns through to Forties and Sixties day dresses retailing between £50 – £100 and evening dresses between £80-£150. There is also a wide range of accessories including shoes, jewellery and bags.

On the men’s side, which is sourced by menswear expert Jake Hammond, Victory Vintage focuses on quality and interesting items made in the UK. There is quality contemporary suiting for around £95 along with real vintage suits from all eras which can run up to £250 for a 3 piece saville. In addition to the classic side of men’s attire, there are also rails of vintage leathers dating from the Twenties to the Eighties, formal attire (dinner suits, morning suits, white tie), fashion history oddments, military apparel and some period casual items.

Victory Vintage
Whiteley’s Shopping Centre
West London

Nearest Tube: Bayswater
Google Map

top image: Elisabeth Blachet


  1. Daisy Mcnash

    I checked out this shop the other day as I live locally and it’s absolutely amazing! Tonnes of vintage treasures to find and at really good prices. They stock such beautiful one off pieces and loads of second hand designer bits at really reasonable prices too. Don’t miss it!

  2. A, burgess

    Wow looks just like 360 Deegrees vintage in Greenwich covered market only they have origianl 1940’s buntings and they have fantatic 1940’s and 50’s clothing at great prices.

  3. Lena

    Oh sounds like a great shop, I’ll have to go down there asap!

  4. Susie

    I visited Victory Vintage with my mum a couple of weeks ago. The shop was beautully laid out, there were some stunning dresses and the girl working was knowedgable and helpful. I bought two lovely 50’s dresses, both needed a little nip and tuck and the girl there pinned me in and when I came to collect them a week later they were perfect. Highly reccomended!

  5. Tariq

    Absolutely brilliant shop. They stock amazing piece and the menswear is brilliant. Load of brilliant 2/3 suits, jackets, overcoat and stuff you would not find anywhere else like Victorian morning coats and Edwardian trouser which are so comfortable and to die for. I have brought quite a few suits, a Victorian morning coat and frock coat. I got stop and photographed by professional photographer recently who like a brought suit I was wearing from there. Jake is a absolutely brilliant and know his stuff and I always end up spending 3 hours there trying stuff on. I will only buy clothes from there apart from shirts and ties as the quality is always fantastic and perfect for my retro 50s/60s with a bit of Victorian thrown in. Jake knows exactly what I am looking for and suits me. Go there ASAP!!!!

  6. This is brilliant to hear that an independent can get onto a High Street-well done you lot!! I’d be interested to know how you manage to cope with the high rates and rent though-I really need to move into a busier area and know I would be even more successful if I could get onto the High Street of Exeter; but alas, would never be able to afford!