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The Vintage Guide To London | February 18, 2018

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Retro underwear boutique: What Every Girl Wants

Retro underwear boutique: What Every Girl Wants

If you want your lingerie shopping to be less grab-and-go and more fun and girly, head to Camden’s What Every Girl Wants where you find beautiful retro lingerie, a personal fitting service and plenty of stress free shopping.

The little boutique at Camden Lock is stocked full of the best retro lingerie labels around, you’ll find everything from What Katie Did, Playful Promises and Kiss Me Deadly to Mimi Holliday and Panache. There are also rails of vintage slips, hosiery and perfumes for a complete boudoir experience.

Whether you’re after shapewear to recreate the perfect vintage silhouette or if you’re looking for beautiful everyday underwear sets, you’re sure to find something here.

The little shop is fitted out with vintage furniture and deco, you can sip a glass of bubbly while you do your shopping and owners Amanda and Clementine run a personal fitting service that will forever banish overly tight bra straps.

A delight!


What Every Girl Wants
Unit 47 West Yard
Camden Lock

Nearest Tube: Camden Town
Google Map 

Opening hours: Mon-Sun 11-6pm