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The Vintage Guide To London | February 24, 2018

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Give three-piece a chance and protest on Savile Row

Give three-piece a chance and protest on Savile Row

On Monday, 23rd April 2012 several hundred immaculately dressed Chaps and Chapettes will gather outside number 3, Savile Row, to protest in the strongest possible terms against the opening of  a new Abercrombie & Fitch branch.

Organised by The Chap Magazine, the protest hopes to protect Savile Row, which has been the home of gentlemen’s bespoke tailoring for over 200 years. The Chaps fear that the opening of a highstreet retailer would signal the end of this one little street being allowed to devote itself to a single trade.

The Chap says: “Whatever next – opening a branch of Superdrug on Harley Street? An Argos on Hatton Garden? Abercrombie & Fitch is the worst thing that could happen to Savile Row. Their store on Burlington Gardens already has a detrimental effect on the Row, with enormous queues of Continental teenagers cluttering up the pavements and making far too much noise, in their excitement to get their hands on a T-shirt bearing the slogan ‘Who needs a brain when you’ve got these?’ aimed at pubescent girls.

“Our protest will be peaceful but firm. At 9am we will meet outside Number 3, Savile Row, from whence we will proceed, maintaining immaculate trouser creases and sharply angled trilbies, to the current Abercrombie & Fitch store on Burlington Gardens at 10am. We will then deliver to the semi-nude doormen a mass rendition of our version of the John Lennon song, “Give Three-Piece a Chance”, accompanied by Mr. B The Gentleman Rhymer, until 11am. Then it will be time for the first Martini of the day somewhere nearby, unless we have all been arrested, in which case it will be lukewarm tea in chokey.”

Do join the Chaps (just make sure you dress appropriately) or sign their petition.